A very common point of discussion when talking about cloud technologies or SaaS sometimes only second to costs capex/opex, is security.
Pulled out as a boogeyman by those without cloud solutions and a cautionary tale by your friends or other business owners, it is too often completely misunderstood.
Additionally the conversations on this topic seem to always be about companies with 7 figures IT budgets but if you are like 97% of businesses in the US (census 2008) you have <100 employee and likely an IT department of 1-3 with a base budget to match (<500K) and the conversation is far different. These are the businesses I have in mind here.
Far from me to claim that security shouldn’t be a concern and a top one at that however it needs to be put in context compared to the alternative. If your choice is a cloud solution versus local infrastructure maintained by internal IT or a small consultant then what you are you trading in terms of security may not be what you think.